The NZCRA is the national industry body of New Zealand Coffee Roasters, formed to promote the interests of NZ roasters, foster communication and professional development, and spread awareness of the achievements of our local coffee industry.

The rapid evolution of our coffee industry over the last two decades has reflected and helped shape fundamental changes in the way we live. Café going is now embedded in our social and recreational routines, and our notion of coffee has been transformed - it's a long way from a jar of instant, to a savvy consumers expecting fresh beans and a perfect flat white.

This transformation has largely been driven by New Zealand Coffee Roasters. The pioneers of our industry established as standard practice the use of high quality beans and attention to freshness - the next wave added close support of café owners and attention to preparation skills.

Today more than a hundred local roasters have carved niches in an expanding market, and some established roasters and emerging young baristas are taking the qualities of New Zealand coffee to the international stage. The success of kiwi companies building businesses in Sydney and Melbourne, and of kiwi baristas establishing acclaimed cafés in London is testament to how far we have come.

NZCRA celebrates the achievements of our roasters, café owners and baristas in building a distinctive culture of quality around NZ coffee.